I think “I die”(d) a little on the inside when I watched the season premiere of “The Rachel Zoe Project”. The only things I did get out of watching was the sudden urge to buy new shoes and sickness towards botox.

Who is Rachel Zoe you ask? She’s a stylist for the stars if you ask Bravo. For me, she’s that lady whoose only lines are “I DIE!” and “bananas” or something, I wasn’t paying that much atention anyway. And the point of this reality show is to shamelessly promote her upcoming jewelry/handbag/sunglasses/jeans/I dunno line while rudely ripping off “The Devil Wears Prada”.

Besides I die, other colorful characters include: Taylor, the overly bitchy assistant who does the thinking for Zoe, Roger, Zoe’s husband, and Brad, the new guy, who spent most of the time crying like a little bitch because everyone else kept picking on him.

In this first episode, much to our discontent, we don’t get to see them sing “If I only had a brain”. Instead, what we do get is a lot of people talking on their cell phones, buying clothes and styling an actress who I never heard of – Joy Bryant (after looking her up, I found out she had amazing roles like “woman at web” in Spiderman2).

Oh, and we also get to see Michael Kors in something else than project runway. And that’s pretty much it. Expected more?